'There is a certain rhythm to business, which you have to accept and respect'

Kanwaljit Singh on what it takes to succeed as a new-age consumer business in India and how Fireside Ventures remains enthusiastic about boutique brands six years on.

5 February, 202118 min
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'There is a certain rhythm to business, which you have to accept and respect'

Why read this story?

Editor's note: Seated in his simple yet elegant home office in Bengaluru's Whitefield locality, Kanwaljit Singh is a picture of calm. The distant roar of jets rehearsing for the upcoming Aero India show seemingly poses no distraction. The Fireside Ventures founder, sporting a grey turban and a blue check shirt, chats like he has all the time in the world. A few minutes into our conversation, Singh makes himself some tea—“Turmeric Spiced” from his portfolio company Vahdam Teas, he tells me.  His relaxed demeanour could be because he has just closed a $118 million second fund for Fireside, an early-stage venture capital fund for consumer brands. Or because one of his portfolio companies, audio and wearables maker boAt, has just raised $100 million, allowing a partial exit for Fireside. Singh won’t say how much money he made, but you can bet that it was nothing to sneeze at. An exit like that is validation for someone who started out just about six years ago. In 2015, Singh had launched Fireside as a family office, to make personal investments in the consumer space—something …

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