The surprising decline of SUGAR Cosmetics
The Mumbai-based beauty and personal care company recorded one of its worst years in the 2024-25 fiscal. It is now on a course-correction trajectory.
05 October, 2025•13 min
0
05 October, 2025•13 min
0

More in Internet
Internet
Sridhar Vembu’s Arattai, India’s yearning for swadeshi and network effects
The Zoho co-founder’s attempt to build a WhatsApp competitor has captured the imagination of the nationalist Indian. Emotions aside, the most likely outcome is that Zoho’s other products will start selling more.
You may also like
Internet
Nykaa and Mamaearth’s oddball performance
Both beauty and personal care companies just delivered their June-quarter results. Their numbers hide more than they reveal.
Internet
Beyond the glare of the Honasa-HUL sunscreen ad war
The recent spat between the two brands brings to the fore the stiff competition in the largely unregulated skincare industry.
Business
What Minimalist’s future looks like under HUL
Going by the FMCG giant’s stated intent and need, fans of the little over four-year-old, digital-first skincare brand have no reason to worry.