Troubles brewing at The Beer Cafe

Caught between an unforgiving market and an impatient investor, The Beer Cafe is adrift.

It’s a reality that hits you hard. That alcohol is not the answer to all your troubles.

It hits you harder when alcohol rather becomes trouble.

For about 10-12 months now, India’s largest and possibly only beer chain, The Beer Cafe, has been coming to terms with that reality. The company has been dealing with one too many problems—declining sales, outlet closures and an arduous hunt for an investor.

Launched in 2012, The Beer Cafe started as a promising alco-beverage chain and soon after became the most obvious choice for beer makers to partner with. Over the past four to …

Author

Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet

harveen@mailtmc.com

Mumbai