ather energy
3 ARTICLES

Ather is gunning for the mainstream
The Bengaluru-based startup is looking to widen its appeal with a more affordable, mass-market product. By doing so, can it take on rivals with deep pockets?
12 Dec 2023
Ather’s charging connector becomes a standard for electric two-wheelers
In a big push for EV adoption, electric scooters in India might finally get charging interoperability as manufacturers settle on one of two common connectors.
20 Oct 2023
Electric vehicles’ Activa moment is here, finally
It takes a lot of time for things to change in India. Sometimes more than 13 years.
27 Jul 2021