Ather is gunning for the mainstream

The Bengaluru-based startup is looking to widen its appeal with a more affordable, mass-market product. By doing so, can it take on rivals with deep pockets?

12 December, 202317 min
0
Banner image

Subscribe to read this story

We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.

$99 for one year

SUBSCRIBE
Already have an account? Sign In

Not ready to subscribe? Sign up for a free account

We value our free readers. Read 100+ stories every year.

You may also like

Internet
Story image

Krutrim is a mirror of Bhavish Aggarwal’s broken dreams

Inside the AI startup, where ambition runs high, the culture is broken and the fallout may just be fatal.

Internet
Story image

Ola Electric is in an existential crisis

A more than 50% drop in revenue and twofold increase in net loss, combined with a Rs 1,700 crore debt raise, signal deepening troubles for the EV company.

Business
Story image

How the UAE is going electric

There is no dearth of action on the EV front in the country—corporate investments to foreign players coming in and new startups mushrooming. Yet some challenges remain.