Ather is gunning for the mainstream
The Bengaluru-based startup is looking to widen its appeal with a more affordable, mass-market product. By doing so, can it take on rivals with deep pockets?
12 December, 2023•17 min
0
12 December, 2023•17 min
0
More in Internet
Internet
Physics Wallah’s entry into the perilous education business should set alarm bells ringing
Co-founders Alakh Pandey and Prateek Maheshwari made Physics Wallah the company it is today by keeping their focus on the digital media, test-prep business. With fresh funds at its disposal after the IPO, it is making the mistake of believing it is an education company.
You may also like
Business
How India’s retail shareholders are being left holding the can
Swiggy and Ola Electric’s plans to return to the public markets soon after big-bang IPOs leave investors with dilution, little prospect of returns and plenty of questions.
Business
Bajaj Auto’s record numbers are eclipsing a deeper problem
The two-wheeler giant’s domestic weakness is overshadowing its global strength. Investors now want proof that Bajaj can win again at home.
Internet
An appreciation of the late-mover advantage
From electric vehicles to quick commerce, finance to retail, India continues to be a market where late movers can always catch up.