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2 ARTICLES

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The rise of misleading advertisements in India

We accessed six years’ data from India’s ad regulatory body. The findings show some worrying trends.

07 Jan 2023

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What explains Marico’s new-found aggression?

From launching products in segments with clear market leaders to nurturing startups, the objective is to get to Marico 2.0 in three years. Will CEO Saugata Gupta’s speed pay off?

11 Nov 2021