myntra

2 ARTICLES

myntra
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Is Gen Z reshaping the online shopping experience?

Young shoppers seem to be going beyond loyalty and instead engaging with brands’ ethos. And businesses are taking note.

07 Jul 2024

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Can Myntra stave off Reliance’s Ajio?

Competition in India’s fashion e-commerce market is heating up, and the long-undisputed market leader has no time to lose if it wants to fight off India’s biggest retailer.

21 Aug 2023