myntra
4 ARTICLES
Google Ads wants a big bite of India’s growing quick-commerce pie
The tech giant’s latest advertising tool purely hinges on the idea that visibility is the new currency in quick-commerce advertising. It's time for the likes of Blinkit and Instamart to adapt to this new reality, and find ways to make the most of it.
24 Aug 2025
Can quick fashion delivery startups keep up with Myntra and Ajio?
The likes of KNOT, Zulu Club and Slikk are trying out several ways to make the latest trend in quick commerce work. But standing up to the big boys of online retail will be an arduous challenge.
31 Jul 2025
Is Gen Z reshaping the online shopping experience?
Young shoppers seem to be going beyond loyalty and instead engaging with brands’ ethos. And businesses are taking note.
07 Jul 2024
Can Myntra stave off Reliance’s Ajio?
Competition in India’s fashion e-commerce market is heating up, and the long-undisputed market leader has no time to lose if it wants to fight off India’s biggest retailer.
21 Aug 2023