The realities of Flipkart’s and Amazon’s Diwali sales

Thanks to the marketing machinery that surrounds these sales, little escapes but noise. We break it down.

Businesses love making vague statements. Nowhere is this more obvious than the Indian e-commerce pursuit, and especially during the annual festive season sales that inevitably turn into a highly publicized battle between Flipkart and Amazon India. 

The companies will tell you they are No. 1 without actually revealing any qualitative information on what No. 1 means or on the market that awarded them the podium finish. Some will parade their significant reach in rural markets and count the city of Jamshedpur while they are at it. Then there are the pointers, dropped almost nonchalantly, but with the precise aim of …

Author

Saif Iqbal

Saif is a writer and co-founder at The Morning Context. He has worked across technology, strategy and business functions during his career. Saif has extensive experience in e-commerce, working with companies such as Snapdeal and LG Electronics in India. He currently works at an edtech startup in Canada. At The Morning Context, he focuses on e-commerce and retail and writes the stories that matter.

Writer

saif@mailtmc.com

Toronto