The realities of Flipkart’s and Amazon’s Diwali sales
Thanks to the marketing machinery that surrounds these sales, little escapes but noise. We break it down.

Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
$99 for one year
Not ready to subscribe? Sign up for a free account
We value our free readers. Read 100+ stories every year.
More in Internet
You may also like
Can Amazon pass the diagnostics test?
The e-commerce giant’s entry into the home diagnostics market may have spooked competitors, but it will have to bring its A-game to ace this.
Five ways Zepto is deceiving you with dark patterns
The quick commerce app is testing limits on how far it can go before its users start noticing they are being manipulated and cheated.
Eyewa and the playbook of building a consumer brand for the Middle East
The nearly eight-year-old eyewear retailer recently raised $100 million and has emerged as a rare consumer success story in the region. Its rise holds many takeaways.