Byju Raveendran and the art of deception

The co-founder of India’s largest edtech has made lying a habit. Excerpts from ‘The Learning Trap: How Byju’s Took Indian Edtech For A Ride’ show that he does this with a confidence that almost makes one believe him.

Editor’s note: In a departure from earlier editions of Things Change, in this edition we are publishing an excerpt from a business book, The Learning Trap: How Byju’s Took Indian Edtech For A Ride. The book has been written by Pradip K. Saha, co-founder and editor-newsletters at The Morning Context. Saha has been on top of Byju’s and India’s edtech sector for the last four years and is the best chronicler of the company’s rise and fall. In this exclusive excerpt, he documents his meeting with Byju Raveendran, the co-founder of Byju’s, in Bengaluru. Saha’s narration of the meeting gives …


Pradip K. Saha

Pradip is a co-founder at The Morning Context and leads our newsletters vertical. He has previously worked at The Ken as a staff writer, at Mint as an assistant features editor and the Deccan Chronicle as a copy editor. He works with a slew of expert newsletter writers across subjects and domains. His own writing spans the gig economy, farmers caught in the crossfire of technology, global warming and parents trapped in the edtech wave. Some of his best stories have come at the intersection of technology and human endeavour.

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