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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Co-founders Alakh Pandey and Prateek Maheshwari made Physics Wallah the company it is today by keeping their focus on the digital media, test-prep business. With fresh funds at its disposal after the IPO, it is making the mistake of believing it is an education company.
Physics Wallah is venturing into the business of running schools or selling supplementary material to school students in what is also known as the K-12 business, spanning from kindergarten to the 12th grade. The company has acquired Tender Heart School in Ranchi, India, a CBSE-affiliated school that serves over 5,400 children, as part of a broader strategy to diversify. It is a remarkably perplexing turn in the story of a company that has so far progressed in a straight line; it first built an online test-prep vertical, followed by offline tuition centres. And now, it is betting on K-12.
Physics …
Physics Wallah’s desperate pursuit of growth has led to another bold announcement. The latest move centres around one of India’s most competitive test-prep pockets.
As offline centres struggle to scale, the edtech firm leans back into its digital roots.
AI is set to disrupt the sector. While the path ahead looks tough for legacy publishers like S Chand Publishing and Arihant Publications, things don’t look encouraging for others in the industry either.
