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Co-founders Alakh Pandey and Prateek Maheshwari made Physics Wallah the company it is today by keeping their focus on the digital media, test-prep business. With fresh funds at its disposal after the IPO, it is making the mistake of believing it is an education company.

As offline centres struggle to scale, the edtech firm leans back into its digital roots.
AI is set to disrupt the sector. While the path ahead looks tough for legacy publishers like S Chand Publishing and Arihant Publications, things don’t look encouraging for others in the industry either.
In the last two years, foreign education plans have been dealt a body blow by changes in regulation, a rise in fraudulent activities and misaligned incentives for brokers, students and foreign universities. Indian students are among the worst hit.