Can advertising save MyGate?
The apartment security app has turned to ads for survival and its next fundraising pitch. So far, investors have stayed away and users are crying foul.
October 31, 2022•11 min
0
October 31, 2022•11 min
0
More in Internet
Internet
India’s beauty market has no barriers to entry, just steep mountains to climb
Easy plug-and-play has sparked a lightning rush of skin and personal care brands. But with every barrier down, scaling up, staying relevant and holding consumer attention have become harder than ever.
You may also like
Internet
The intercity bus bet by Indian startups is having its moment
Gone are the days of ramshackle buses and spotty schedules. Startups now offer a viable alternative to rail and air travel. But the real test lies ahead as they are only getting started.
Internet
How Bumble, Tinder and Hinge ran away from Indians
American online dating companies have quietly put their India operations on the back burner, with cuts in team sizes and growth spends. What gives?
Internet
FRND wants to connect lonely Indians across small towns. Will it work?
The audio chat app turned profitable by connecting people from tier-2 and tier-3 India with users who speak the same vernacular language. But its aim to turn it into a sustainable business seems too ambitious.