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The short-video app’s latest move to add a private video-calling feature solely meant for adults is neither original nor promising.
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The digital media company appears to have quietly changed its strategy, after the failure of its short-video platform Josh and amid a rush to get to a public listing.
We take a look at the company’s trajectory from a messaging platform to a super app and its rise to prominence.
A lot of money was spent on building a home-grown social media success story. The only thing that got built was fundraising pitch decks.