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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
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Born as a full-stack wellness platform, the IPO-bound company now leans on gyms while betting on products to drive its next phase of growth.
In 2016, Mukesh Bansal and Ankit Nagori set out to build far more than a chain of gyms. Fresh out of Flipkart, the duo launched Cure.fit with an expansive vision: an integrated health ecosystem spanning fitness, food, and holistic wellness, available across physical centres and digital platforms.
A decade on, that ambition appears to have narrowed sharply.
The company has rebranded itself as Cult.fit, subsuming most of its avatars into a business overwhelmingly defined by gyms, fitness services, and a small (but growing) play in athleisure and fitness equipment.
It is this business that is now looking to raise up …
Mukesh Bansal takes a step back after months of confusion within the company about who calls the shots, and a culture clash between its legacy and digital ambitions.
Mukesh Bansal’s Curefit has all the funding it needs, but little semblance of a strategy.
