Diwali sales: A brisk start that ran out of steam
A combination of pent-up demand and rock-bottom prices may have served to boost demand initially but the second and third wave of sales were not as strong.
Saif Iqbal
Saif Iqbal
20 November 2020

The festive season is over. And so are the October-November sales. So no more full-page ads in your daily paper, listing out a whole array of products at rock-bottom prices. That phone you’ve been eyeing or those noise-cancelling headphones—all at prices a little less daunting.

Year after year, this sale season plays out with claims and counterclaims flying thick and fast about the number of customers, sellers and shipments, and ever more dizzying sales figures.

This year too, Walmart-owned Flipkart and Amazon’s Indian arm continued to duke it out in what was virtually a two-horse race online. That apart, by all accounts, the Diwali sales were very different this time. 

While the first wave or week of sales comfortably broke records, aided by demand tailwinds, as we noted earlier, those died down just as quickly. As we wrote

What our readers say
Why subscribers love The Morning Context
High quality, independent journalism is rare to find. The Morning Context set really high standards that make me wait for each story.
Abhay Pandey, Managing partner, A91 Capital
Well-written and researched long form reads on a wide variety of topics and a team of veteran journalists - all of this makes my subscription worth it.
Anupam Gupta, Investment research consultant
In today's very noisy and cluttered world, I like that the Morning Context goes below the surface of company PR to deliver fact-based stories on Indian business.
Jessie Paul, CEO, Paul Writer
The Morning Context is my daily opportunity to get smarter about one new company/sector. Discerning analysis, unbiased and approachable.
Miten Sampat, Angel investor & former CSO, Times Internet
In today's polarized world, authentic and unbiased facts are in short supply world over. The Morning Context is a refreshing approach towards truthful, well researched, fearless, and high-quality articles on contemporary topics.
N S Parthasarthy, Co-founder, Mindtree
As one of the early subscribers, I've had the opportunity to witness how quickly the team has grown, the variety of angles covered, and the research in every in-depth story and op-ed.
Amarjit Batra, Managing director, Spotify India
In a world full of noise, The Morning Context is the calm that stimulates and energises your mind, with stories focused on fact, truth and dogged reportage.
Nikhil Taneja, Co-founder and CEO, Yuvaa
Although it’s a paid subscription, the kind of detailed research and quality of reportage makes it worth every rupee. It’s strength surely lies in having some of the finest journalists writing for it.
Shiladitya Bora, Producer, distributor and founder at Platoon One Films
Become a TMC member
Sign up now and get free access to our starter collection.