A combination of pent-up demand and rock-bottom prices may have served to boost demand initially but the second and third wave of sales were not as strong.
The festive season is over. And so are the October-November sales. So no more full-page ads in your daily paper, listing out a whole array of products at rock-bottom prices. That phone you’ve been eyeing or those noise-cancelling headphones—all at prices a little less daunting.
Year after year, this sale season plays out with claims and counterclaims flying thick and fast about the number of customers, sellers and shipments, and ever more dizzying sales figures.
This year too, Walmart-owned Flipkart and Amazon’s Indian arm continued to duke it out in what was virtually a two-horse race online. That apart, by …
Saif is a writer and co-founder at The Morning Context. He has worked across technology, strategy and business functions during his career. Saif has extensive experience in e-commerce, working with companies such as Snapdeal and LG Electronics in India. He currently works at an edtech startup in Canada. At The Morning Context, he focuses on e-commerce and retail and writes the stories that matter.
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saif@mailtmc.com
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