How Cars24 became the first unicorn in the second-hand car business

The full-stack platform for used cars has done many things right—from buying vehicles on the spot to offering finance for purchases. Will it survive the bumps on the road ahead?

16 April, 202112 min
0
Banner image

Subscribe to read this story

We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.

$99 for one year

SUBSCRIBE
Already have an account? Sign In

Not ready to subscribe? Sign up for a free account

We value our free readers. Read 100+ stories every year.

You may also like

State of the Unicorns
Story image

India’s pre-owned vehicle startups fail the internet business test

We look at Spinny, a unicorn, to demonstrate how the used-car business is a graveyard of ideas pretending to be internet-first or internet businesses only to realize years later that the soul of the business lies in brick and mortar.

Business
Story image

Why is Reliance taking Campa Cola to the Middle East?

The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.

Business
Story image

Gen Z is driving India’s consumption and spending habits

Even as they change consumer preferences to more sustainable, healthy and premium products, this young generation is also fueling the overall spend in products ranging from skincare to cars.