How Housejoy got lost
A lack of focus, a slew of leadership changes, and hands in multiple businesses derailed it. The company now has a new plan for recovery
2 August, 2021•15 min
0
2 August, 2021•15 min
0
Getting your Trinity Audio player ready...

Why read this story?
Editor's note: On the phone, Vinay sounds distraught. A Bengaluru resident, Vinay has been waiting for a year and a half to get his duplex house built. But in all this time, not a single brick has been laid. And the company responsible for the same is the home services startup Housejoy. In December 2019, Vinay and his brother had answered an ad by Housejoy. “We gave them a call and eventually, signed an agreement for building a duplex house within nine months for about Rs 60 lakh,” he says. “We were told that Housejoy will be taking care of the entire process and all we had to do was make payments on time.” Cut to June 2021: “There was no clarity on the starting date of the project. We were asked for money for materials and manpower, but discovered that no work had commenced. The contractors assigned kept changing and complaining about the lack of payment. Even a shed on the site was not pulled down,” says Vinay. Housejoy, on the other hand, blamed the COVID-19 pandemic, lockdowns and multiple other …
More in Internet
Internet
ShareChat and the mirage of microdramas
The homegrown social startup is betting big on India’s latest content obsession—minute-long episodes of high-stakes dramas. Cut through the noise and the microdrama hype itself doesn’t add up.
You may also like
Business
Epigamia’s Greek yogurt bet is finally paying off
A little over a decade after it was founded, the company that introduced India to Greek yogurt has pulled off a turnaround. But competition is rising fast and Epigamia can’t afford to simply rest on its laurels.
Internet
boAt’s best days are behind it
The consumer electronics startup jumped through the ranks to become India’s top audio and smartwatch brand. Just as quickly, the IPO-bound company appears to be losing steam and its comeback looks uncertain.
Internet
What Pronto’s $25-million fundraise isn’t telling us
The 10-minute house help startup has generated plenty of buzz. But its funding, valuation and founder dilution details suggest a complicated future.








