India’s beauty market has no barriers to entry, just steep mountains to climb
Easy plug-and-play has sparked a lightning rush of skin and personal care brands. But with every barrier down, scaling up, staying relevant and holding consumer attention have become harder than ever.
12 October, 2025•13 min
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12 October, 2025•13 min
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Kama Ayurveda’s patient growth has not reaped the crop it hoped for
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