India’s beauty market has no barriers to entry, just steep mountains to climb
Easy plug-and-play has sparked a lightning rush of skin and personal care brands. But with every barrier down, scaling up, staying relevant and holding consumer attention have become harder than ever.
12 October, 2025•13 min
0
12 October, 2025•13 min
0
Getting your Trinity Audio player ready...
More in Internet
Internet
Beyond The MBA: Skills That Win Placements & Build Careers
Placement season is intense. But what makes a difference are the skills underlying your resume, which help both in landing a job and growing beyond it.
You may also like
Internet
BellaVita’s success has opened the floodgates to cheap fragrance brands
In less than five years, BellaVita has become one of the biggest fragrance brands in India. This has given several others confidence to follow the same playbook and sell cheap perfumes disguised as luxury.
Internet
Kama Ayurveda’s patient growth has not reaped the crop it hoped for
The Delhi NCR-based brand is a leading homegrown player in India’s luxury beauty market. Yet, it struggles to close a 3x revenue gap with bigger rival Forest Essentials or make profits after a two-decade-long run.
Internet
The surprising decline of SUGAR Cosmetics
The Mumbai-based beauty and personal care company recorded one of its worst years in the 2024-25 fiscal. It is now on a course-correction trajectory.