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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Easy plug-and-play has sparked a lightning rush of skin and personal care brands. But with every barrier down, scaling up, staying relevant and holding consumer attention have become harder than ever.
“It’s never been easier to launch a beauty brand in India. It’s never been tougher to build a beauty brand in India.”
This sentiment by a venture capital investor sums up the reality of India’s beauty and skincare industry today. Before we explore the why of it, a little background.
Over a decade ago, beauty products in India were largely sold through retail stores by consumer goods giants like Hindustan Unilever, Dabur and Godrej. Then e-commerce caught on in the 2010s, and India had its first wave of direct-to-consumer beauty startups. Along the way, the likes of Nykaa, Mamaearth and …
The department store chain’s only growth engine is powered by distribution, not stores—raising questions about sustainability and profitability.
Back-to-back strong quarters have reset expectations for the beauty and personal care company. Has the Mamaearth parent truly left its troubled past behind?
In less than five years, BellaVita has become one of the biggest fragrance brands in India. This has given several others confidence to follow the same playbook and sell cheap perfumes disguised as luxury.
