Making sense of India’s 15-minute consumption story
Urban Company’s 15-minute help service is on point. The burden on women to be superhuman in an Indian household has created a market ripe for quick commerce.

More in Internet
You may also like
Swiggy sounds the alarm bells on quick commerce
Amid an irrational competition brewing in India’s quick-commerce sector, the food and grocery delivery company seems to be taking a far more conservative approach compared to its peers, despite having Rs 16,000 crore in the bank.
Eternal, startups and playing the long game
In a country beset with problems, there is always something better to do. How about your duty to your shareholders first? Separately, Urban Company’s latest quarterly results show fatigue
Eternal’s leap of faith: exit Goyal, enter Dhindsa
Deepinder Goyal’s handing of Eternal’s reins to Albinder Dhindsa raises uncomfortable questions about timing, risk and whether shareholders are being asked to trust yet another reassuring narrative.






