Making sense of India’s 15-minute consumption story
Urban Company’s 15-minute help service is on point. The burden on women to be superhuman in an Indian household has created a market ripe for quick commerce.
15 March, 2025•8 min
0
15 March, 2025•8 min
0
Getting your Trinity Audio player ready...

More in Internet
Internet
How WHOOP became the Gulf’s must-have wellness accessory
The screenless fitness band has turned into a Gulf-wide phenomenon—powered by regional capital, health culture and a tech-savvy consumer base.
You may also like
Internet
D2C brands’ need-for-speed dilemma
Brands are racing to build rapid delivery on their own channels—despite unclear economics and no proven success stories. Will they succeed?
Internet
What Pronto’s $25-million fundraise isn’t telling us
The 10-minute house help startup has generated plenty of buzz. But its funding, valuation and founder dilution details suggest a complicated future.
Internet
Inside the math of instant help startups
Millions of VC dollars are being splurged to service the last-minute needs of Indians—little revenue, increasing cash burn and far too many variables. At what point does it all come together?







