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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Urban Company’s 15-minute help service is on point. The burden on women to be superhuman in an Indian household has created a market ripe for quick commerce.
Earlier this week, Urban Company, which aggregates services such as beauticians, plumbers, carpenters and the likes, launched an instant maid service. At about 50 cents or what Americans call “half dollar” an hour (about Rs 49 per hour), Indian households can now order instant maids. That this befuddling price point is possible for an individual’s service in the developing world is unimaginable. What makes it even more unthinkable by Western world standards is that the maid is billed to arrive in 15 minutes.
Lots of people have taken offence at Urban Company’s offering. An understandable grouse is the usage of …
India’s grocery and food delivery platforms are increasingly displaying misleading images of food using artificial intelligence, defeating the very purpose of buying online.
