Faced with rising competition and a paucity of funds, one of India’s earliest TikTok clones seems to be giving up on the short-video fad. A lesson for those looking to cash in on temporary sentiments?
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The digital media company appears to have quietly changed its strategy, after the failure of its short-video platform Josh and amid a rush to get to a public listing.
A lot of money was spent on building a home-grown social media success story. The only thing that got built was fundraising pitch decks.
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