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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Faced with rising competition and a paucity of funds, one of India’s earliest TikTok clones seems to be giving up on the short-video fad. A lesson for those looking to cash in on temporary sentiments?
This time last year, short-video app Mitron was all the rage.
The Indian government had just banned the very popular short-video app TikTok, along with 58 other Chinese mobile applications. And close to 250 million TikTok users were up for grabs. For the many platforms which mushroomed around that time—from Mitron TV and DailyHunt-owned Josh to MX TakaTak and ShareChat’s Moj—this was as euphoric as it got. Amongst all of them, vying for a piece of the action, Mitron was at the forefront. For weeks, these platforms made headlines and held press appearances to build their base, attract money and …
