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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
No money spent on the process so far, clarifies union minister in Parliament.
The Narendra Modi government has selected four influencer marketing agencies to promote its schemes and programmes, minister of information and broadcasting Anurag Thakur told the Lok Sabha on Tuesday.
The selection—“empanelment”, as the government calls it—happened as part of a tender floated by the Ministry of Electronics and Information Technology in March this year to bring in social media influencers to promote government schemes and “enhance citizen engagement to a higher level”.
The brief for prospective agencies, according to the tender, was primarily to enhance the reach of MyGov, the government’s online publicity platform. The agencies would help in …
Influence cannot be manufactured through diaspora networks, carefully branded events or political donations. It requires honesty and credibility.
The government’s reliance on the armed forces may help it address a credibility crisis, but risks weakening civilian institutions.
Beyond marginal savings for consumers, the promises held out by the GST cuts are a tall order. Maybe even delusional.
