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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The online rental company has been fighting a pandemic, a cash crunch and competition. It may be at its wit’s end.
RentoMojo hasn’t been faring well.
In a world that has been beaten down by the coronavirus outbreak and in which the economy is as uncertain as the pandemic itself, a general assumption would be that the time is ripe for rental businesses. Professionals reeling from pay cuts and job losses and businesses navigating new consumer preferences may not be willing to bet on real estate, automobiles, expensive furniture or even appliances. Investors should be forming a beeline to gamble on the future of rental companies. That is not the case.
For about a year and a half now, Bengaluru-based RentoMojo …
