The online rental company has been fighting a pandemic, a cash crunch and competition. It may be at its wit’s end.
RentoMojo hasn’t been faring well.
In a world that has been beaten down by the coronavirus outbreak and in which the economy is as uncertain as the pandemic itself, a general assumption would be that the time is ripe for rental businesses. Professionals reeling from pay cuts and job losses and businesses navigating new consumer preferences may not be willing to bet on real estate, automobiles, expensive furniture or even appliances. Investors should be forming a beeline to gamble on the future of rental companies. That is not the case.
For about a year and a half now, Bengaluru-based RentoMojo …
Nikhil used to a writer at The Morning Context. He is a graduate of the Asian College of Journalism, and has worked with several publications including the Deccan Herald, The Hindu and The Indian Express. He has reported on a wide range of topics, from technology to automotives to books.
nikhil@mailtmc.com
Arti is a former writer at The Morning Context. She previously worked with publications such as ET Prime, VCCircle, Firstpost and EETimes. Arti has keenly tracked the evolution of financial technology in India and written some of the defining pieces on the ecosystem as it birthed and matured. Even when not writing about it, she loves to dissect the revenue models, margins and regulations that are shaping the sector.
artisingh@mailtmc.com