The deceit of India’s TikTok clones
A lot of money was spent on building a home-grown social media success story. The only thing that got built was fundraising pitch decks.
16 October, 2023•17 min
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16 October, 2023•17 min
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Internet
BellaVita’s success has opened the floodgates to cheap fragrance brands
In less than five years, BellaVita has become one of the biggest fragrance brands in India. This has given several others confidence to follow the same playbook and sell cheap perfumes disguised as luxury.
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Internet
BellaVita’s success has opened the floodgates to cheap fragrance brands
In less than five years, BellaVita has become one of the biggest fragrance brands in India. This has given several others confidence to follow the same playbook and sell cheap perfumes disguised as luxury.
Internet
Eternal, Swiggy, Zepto are all unskilled worker arbitrage businesses
Exploitation of unskilled workers is at the heart of quick-delivery service businesses in India. They should be valued for what they are and not what they pretend to be, a trait that has taken a devious form of wanting it both ways.
Business
Indian consumer startups end 2025 on a high. Next year may not be so easy.
Stories of great outcomes and easy funding kept the sector on its toes. The momentum is expected to continue going into 2026, but startups may need to rethink their strategy.