/
•
•
The quick-commerce platform’s advantage is that it is just like any other retailer now. With a minor difference—an infrastructure to deliver in under 10 minutes.

The quick-commerce platform’s surge pricing, despite dropping its 10-minute delivery promise, means customers may be paying for riders who did not show up.
With Swiggy joining the list of companies shutting down their ultra-fast food delivery services, we look at what’s plaguing the 10-minute food delivery sector. And whether there’s any hope at all for those trying.
Amid an irrational competition brewing in India’s quick-commerce sector, the food and grocery delivery company seems to be taking a far more conservative approach compared to its peers, despite having Rs 16,000 crore in the bank.