Why Google’s ‘killer’ reputation does it no good

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Editor's note: Last month, Google Cloud announced that it will shut down its IoT Core service, recommending that customers migrate to an “alternative service”. Google said it is working to provide customers with migration options and solution alternatives with a year-long runway before IoT Core is discontinued. The company believes that having partners manage the process for customers is a better way to go. IoT Core, a fully managed service, allows businesses to easily collect, process and analyse data from globally dispersed IoT devices in combination with other Google Cloud services. An IoT, or “internet of things”, device is basically an internet-connected “smart” device. Google has a reputation for moving quickly and ditching products and services that don’t work for the company. So much so that there’s a Google Graveyard website that lists all the products and services that have departed. While such sunsetting of products and services often becomes the subject of memes and even informed mockery on the consumer side of things, the enterprise folks aren’t amused. A lot of commentators on HackerNews, a social news website with a focus …