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Not so long ago, the startup appeared to be thriving in India’s highly competitive food and beverage sector. What changed?


A little over a decade after it was founded, the company that introduced India to Greek yogurt has pulled off a turnaround. But competition is rising fast and Epigamia can’t afford to simply rest on its laurels.
The consumer electronics startup jumped through the ranks to become India’s top audio and smartwatch brand. Just as quickly, the IPO-bound company appears to be losing steam and its comeback looks uncertain.
The country’s top VC funds are flush with new fundraises. They must now find opportunities to invest, but that’s easier said than done.