myntra
5 ARTICLES
Can India’s quick commerce madness extend to clothes?
A report from last week said that Myntra is testing 4-hour deliveries. But fashion and groceries are vastly different categories, so will such a strategy work?
24 Sept 2024
Is Gen Z reshaping the online shopping experience?
Young shoppers seem to be going beyond loyalty and instead engaging with brands’ ethos. And businesses are taking note.
07 Jul 2024
Fashion is Reliance Retail’s ace in the hole
Reliance Retail is India’s biggest fashion and lifestyle business. Now it wants to take on Flipkart-Myntra in online sales.
31 Mar 2022
Hard knocks push Birla into Flipkart embrace
Three years after quitting online fashion, the $48 billion Aditya Birla Group realizes there is no future without it.
27 Oct 2020