Can India’s quick commerce madness extend to clothes?

A report from last week said that Myntra is testing 4-hour deliveries. But fashion and groceries are vastly different categories, so will such a strategy work?

24 September, 20241 min
0
Banner image

Subscribe to read this story

We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.

$99 for one year

SUBSCRIBE
Already have an account? Sign In

Not ready to subscribe? Sign up for a free account

We value our free readers. Read 100+ stories every year.

You may also like

Internet
Story image

Google Ads wants a big bite of India’s growing quick-commerce pie

The tech giant’s latest advertising tool purely hinges on the idea that visibility is the new currency in quick-commerce advertising. It's time for the likes of Blinkit and Instamart to adapt to this new reality, and find ways to make the most of it.

Internet
Story image

Can quick fashion delivery startups keep up with Myntra and Ajio?

The likes of KNOT, Zulu Club and Slikk are trying out several ways to make the latest trend in quick commerce work. But standing up to the big boys of online retail will be an arduous challenge.

Business
Story image

Al-Futtaim, Cenomi Retail and understanding their landmark deal

The Emirati conglomerate has decided to aid the faltering Saudi firm, in what looks like one of the biggest retail alliances the two economies have seen in a long time.