A report from last week said that Myntra is testing 4-hour deliveries. But fashion and groceries are vastly different categories, so will such a strategy work?
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The quick-commerce platform has slowed down dark store expansion. Instead, it's focusing on profitability by adding more categories and going deep in existing cities.
With its rivals present in just about 50 cities each, Swiggy Instamart could be looking at a first-mover advantage—or a dud.
Packaged goods companies are working on their strategies and packaging, as well as launching new products, to cater to consumers on apps.