For a while now, Flipkart-owned online fashion retailer Myntra has been trying to disrupt the age-old practices of the fashion industry with data and machine learning. Prior to the pandemic, Myntra had migrated its entire data platform, including supply chain management, inventory and website capabilities, to Microsoft Azure cloud.
Microsoft Azure is now able to provide brands with consumer insights that take into account variables like a consumer’s location, weather patterns, and what other consumers with similar parameters are buying.
“We’re no longer following the traditional seasons of the fashion industry. The calendar has been expedited; it is no longer an annual calendar, in many ways it is a weekly calendar,” Amar Nagaram, CEO of Myntra, said last year.
Nagaram says that