Why quick-commerce price comparison apps won’t take off

With the rise of quick-commerce services, some apps now allow users to compare the prices of the same product across platforms.

Quick commerce is getting more and more popular every day. A fairly large section of upper middle-class urban India expects their groceries to be delivered in 10 minutes. Following the rise of multiple quick-commerce services, a few apps like ShopSwiftly and Quick Compare are aggregating prices from different platforms to help consumers compare. While it sounds like a great idea, it may not work out in the end.

Shopping on quick commerce is often more expensive than traditional e-commerce. And for good reason. Maintaining a network of small, hyperlocal warehouses and a fleet to deliver goods quickly comes with higher …

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Sethu Pradeep

Sethu writes on all things technology at The Morning Context. He previously worked as a senior sub-editor at Indian Express.

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sethu@mailtmc.com

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