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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
While legacy companies are looking to grab a slice of the D2C pie, smaller brands have their own challenges that are pushing them to get acquired.
The FMCG major acquired the maker of Ching’s Secret to make the most of its high margins, but things didn’t go to plan. Two years and a few lessons later, TCPL is trying to change that.
Reliance Consumer Products is relying on aggressive pricing in the hope that its staples brand will become a household name. But such tactics can go only so far.
The FMCG major returns to acquisitions as growth stalls, but its uneven track record and structural challenges raise questions over whether the strategy can deliver
