The ride-hailing giant began allowing private vehicles to operate as taxis in Assam and sees this as a template it wants to expand to the whole country.
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With his back to the wall, the founder is exploring options that could benefit him much more than others. Even at the expense of the customers, investors, vendors and employees.
In the face of a severe liquidity crunch and CXO exits, the electric ride-hailing company is exploring the option of trading its brand equity for survival.
In the face of far more competent ride-hailing rivals and with a limited fleet of luxury cars, the startup is unlikely to make a dent in the UAE market.