2020 seems to continue with the trend of bearing bad news for television broadcasters in India. On 1 January, the telecom regulator introduced some changes to the rules governing pricing and packaging of TV channels.
In the amended rules, announced after three-and-a-half months of consultation, the Telecom regulatory Authority of India (Trai) has reduced the cap on MRP of TV channels that are part of a bouquet by 37% to Rs 12 from Rs 19. The industry regulator has also brought back the analogue-era ‘twin conditions’, which limit broadcasters from offering more than 33% discounts on channel bouquets. Broadcasters have been asked to submit the revised rates of individual channels and bouquets on their websites by January 15th.