Broadcasters are fighting TRAI for their survival

2020 seems to continue with the trend of bearing bad news for television broadcasters in India. On 1 January, the telecom regulator introduced some changes to the rules governing pricing and packaging of TV channels.

In the amended rules, announced after three-and-a-half months of consultation, the Telecom regulatory Authority of India (Trai) has reduced the cap on MRP of TV channels that are part of a bouquet by 37% to Rs 12 from Rs 19. The industry regulator has also brought back the analogue-era ‘twin conditions’, which limit broadcasters from offering more than 33% discounts on channel bouquets. Broadcasters have …

Author

Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet

harveen@mailtmc.com

Mumbai