The coronavirus outbreak is crushing those in the business of summer. For many, this could be it.
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The Punjab-based maker of the popular Lahori Zeera is not even a decade old, but its numbers are better than much older rivals. What’s the story?
The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.
Even as they change consumer preferences to more sustainable, healthy and premium products, this young generation is also fueling the overall spend in products ranging from skincare to cars.