Though ayurveda helped Patanjali build a consumer goods brand, growth in recent years has plateaued. It’s time the company took quality, pricing and supply chain issues seriously.
Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
Limited time offer $125 $99 for 1 year
While legacy companies are looking to grab a slice of the D2C pie, smaller brands have their own challenges that are pushing them to get acquired.
Going by the FMCG giant’s stated intent and need, fans of the little over four-year-old, digital-first skincare brand have no reason to worry.
The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.