Though ayurveda helped Patanjali build a consumer goods brand, growth in recent years has plateaued. It’s time the company took quality, pricing and supply chain issues seriously.
Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
Limited time offer $125 $99 for 1 year
The consumer goods giant’s performance has been in a funk for a long time. Fund managers need to stop giving it a long rope.
Startups and legacy FMCG players are increasingly launching packaged food rich in protein, but rampant misselling is spoiling the party.
Packaged goods companies are working on their strategies and packaging, as well as launching new products, to cater to consumers on apps.