Though ayurveda helped Patanjali build a consumer goods brand, growth in recent years has plateaued. It’s time the company took quality, pricing and supply chain issues seriously.
Baba Ramdev-backed Patanjali Foods, the packaged food business of Patanjali Ayurved that was earlier known as Ruchi Soya, seems to be losing its sheen.
It was almost a year ago that Patanjali Ayurved merged its food business—comprising 21 products, including ghee, honey, spices, juices and flour—with Ruchi Soya, an edible oil company that it had acquired through the insolvency process in 2019. Last year, the yoga tycoon also set an ambitious target: To make Patanjali “India’s largest food and FMCG company in the next five years”. A year before that, he had claimed that Patanjali was only next to …
Aakriti used to write at the intersection of public markets and large corporations. She joined The Morning Context from The Financial Express, where she was with the markets team, and before that had started out in business journalism as a correspondent with Reuters.