Note: Raw Pressery running out of juice?

The Morning Context

Business

Harveen Ahluwalia

Mumbai

09 September 2020

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This bit is important and timely, so we are breaking our regular publishing schedule for this note.

Raw Pressery is up for sale. The Rakyan Beverages-owned brand, over the past few months, has knocked on quite a few doors, looking for a buyer.

Launched in 2013, Raw Pressery is India’s first cold-pressed juice brand, one that kickstarted the fresh fruit juice wave in the country and decided to give its sugary rivals—ranging from the likes of Coca-Cola to Dabur-owned Real—a run for their money. The company bet on the health kick India has been on for a few years now, and inspired a whole lot of entrepreneurs to do the same. And now, it has added a few dairy products and almond milk to its portfolio as well.

This nice little bundle of healthy products sounds godlike. At a time when the post-COVID world is expected to switch to healthier alternatives, pulling off a sale should be a cakewalk for Raw Pressery. Except, it isn’t. The company has

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