Note: Raw Pressery running out of juice?
Harveen Ahluwalia
09 September 2020

This bit is important and timely, so we are breaking our regular publishing schedule for this note. 

Raw Pressery is up for sale. The Rakyan Beverages-owned brand, over the past few months, has knocked on quite a few doors, looking for a buyer. 

Launched in 2013, Raw Pressery is India’s first cold-pressed juice brand, one that kickstarted the fresh fruit juice wave in the country and decided to give its sugary rivals—ranging from the likes of Coca-Cola to Dabur-owned Real—a run for their money. The company bet on the health kick India has been on for a few years now, and inspired a whole lot of entrepreneurs to do the same. And now, it has added a few dairy products and almond milk to its portfolio as well.

This nice little bundle of healthy products sounds godlike. At a time when the post-COVID world is expected to switch to healthier alternatives, pulling off a sale should be a cakewalk for Raw Pressery. Except, it isn’t. The company has

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