The strange high of fresh fruit juice startups
It is not easy to fight sugar. But that hasn’t stopped some of India’s brightest from jumping on the juice bandwagon.
4 February, 2020•15 min
0
4 February, 2020•15 min
0

More in Business
Business
Amitabh Chaudhry needs to rethink Axis Mutual Fund’s revival strategy
The fund house has fallen behind its peers. What explains the sub-par performance?
You may also like
Business
Beverage maker Lahori’s sudden, surprise growth has everyone’s attention
The Punjab-based maker of the popular Lahori Zeera is not even a decade old, but its numbers are better than much older rivals. What’s the story?
Business
Why is Reliance taking Campa Cola to the Middle East?
The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.
Business
Britannia’s market share focus could pay off in 2025
All this while, the FMCG major worked towards maintaining its market dominance at the cost of profit margins. It is now poised to reap the benefits of this strategy.








