It seemed like a promising little firm.
Based in New Delhi, MyGreens checked all the boxes for a startup that could go the distance. Founded by IIT and IIM alumnus Anurag Mishra and entrepreneur Rohan Gupta in 2015, it started with the idea to sell fresh juices. Its ambition made it to a bunch of publications, and by 2017, the company was earning about Rs 1 crore ($140,000) in revenue and had secured angel funding of Rs 3-5 crore ($420,000—$700,000) from LetsVenture. To expand its operations to Mumbai, the company acquired another juice brand, JusDivine.
On his LinkedIn page, Mishra writes, “Started in