Titan makes its most ambitious regional push ever

With demand concentrated in semi-urban and rural areas, India’s leading jewellery maker will have to devise a strategy to woo those customers.

Titan Company Ltd, one of India’s top jewellery makers, has had a good run. 

The Tata group firm recorded sales of Rs 8,308 crore in the September quarter of the current fiscal year, up 19% from the previous year. Its jewellery business, which accounts for 87% of its total sales, reported an all-time-high figure. The company’s stock touched a 52-week high of Rs 2,790 last week. 

Over the last three years, Titan’s jewellery business has gained from the pandemic-driven bull run in the commodities market and an increase in the prices of gold and diamonds owing to a shortage of …


Aakriti Bhalla

Aakriti used to write at the intersection of public markets and large corporations. She joined The Morning Context from The Financial Express, where she was with the markets team, and before that had started out in business journalism as a correspondent with Reuters.