aditya birla fashion and retail

3 ARTICLES

aditya birla fashion and retail
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BlissClub’s niche is going to be its Achilles' heel

The Elevation Capital-backed startup created a space for itself in premium women’s activewear. But growing further will take more than just funding. For starters, it could think beyond womenswear.

12 Jun 2025

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Kumar Mangalam Birla is spending his way out of a tight spot

Long known to be conservative with cash, the Aditya Birla Group chairman is on an acquisition and expansion spree. A lot of it has to do with the sudden threat to his cement dominance—his pride and joy.

21 Aug 2024

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Hard knocks push Birla into Flipkart embrace

Three years after quitting online fashion, the $48 billion Aditya Birla Group realizes there is no future without it.

27 Oct 2020