aditya birla fashion and retail
3 ARTICLES
BlissClub’s niche is going to be its Achilles' heel
The Elevation Capital-backed startup created a space for itself in premium women’s activewear. But growing further will take more than just funding. For starters, it could think beyond womenswear.
12 Jun 2025
Kumar Mangalam Birla is spending his way out of a tight spot
Long known to be conservative with cash, the Aditya Birla Group chairman is on an acquisition and expansion spree. A lot of it has to do with the sudden threat to his cement dominance—his pride and joy.
21 Aug 2024
Hard knocks push Birla into Flipkart embrace
Three years after quitting online fashion, the $48 billion Aditya Birla Group realizes there is no future without it.
27 Oct 2020