eternal
3 ARTICLES

The uncomfortable reality of Blinkit’s ‘high demand surge charge’
The quick-commerce platform’s surge pricing, despite dropping its 10-minute delivery promise, means customers may be paying for riders who did not show up.
08 May 2026
What is Blinkit’s secret?
The quick-commerce platform’s advantage is that it is just like any other retailer now. With a minor difference—an infrastructure to deliver in under 10 minutes.
03 May 2026
Eternal’s leap of faith: exit Goyal, enter Dhindsa
Deepinder Goyal’s handing of Eternal’s reins to Albinder Dhindsa raises uncomfortable questions about timing, risk and whether shareholders are being asked to trust yet another reassuring narrative.
21 Jan 2026



