An intelligent person’s guide to the alarmist Indian VC

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Editor's note: DSG Consumer Partners sent out an ominous letter last week to all its stakeholders. Deepak Shahdadpuri, the founder and managing director of the venture capital firm, enjoys enormous respect in the Indian entrepreneurship ecosystem. With a portfolio comprising companies like Epigamia, Raw Pressery, OYO, MSwipe, and Chai Point, DSGCP dabbles a lot in the consumer space and is supposed to be in the know of consumer sentiment. Last week Shahdadpuri said, things aren’t looking good. Below from his letter: DSGCP has been investing in Indian consumer start-ups for seven years, I have been in the venture capital business for nearly 20 years and have seen the booms and busts that are part of market cycles. Fans of Game of Thrones will know that Winter Is Coming was the motto of the House of Stark. The implication is of warning and constant vigilance. To be prepared. Unlike in GOT where winter finally arrived after six seasons, we believe that winter is already here in the venture capital market. Consumer sentiment is weak. We are seeing this in the sales data from …