We are almost there ...
Ather is gunning for the mainstream
The Bengaluru-based startup is looking to widen its appeal with a more affordable, mass-market product. By doing so, can it take on rivals with deep pockets?
12 December, 2023•17 min
0
12 December, 2023•17 min
0
Subscribe to read this story
We publish over 500 original, detailed stories every year on startups, corporates, stock markets and economic current affairs.
Limited time offer $125 $99 for 1 year
SUBSCRIBE
Already have an account? Sign In
More in Internet
Internet
Ather Energy’s IPO fully subscribed on final day of bidding
With a 1.43x subscription, the electric two-wheeler maker’s debut on the bourses remained muted, as against rival Ola Electric’s IPO in August 2024.
You may also like
Business
How the UAE is going electric
There is no dearth of action on the EV front in the country—corporate investments to foreign players coming in and new startups mushrooming. Yet some challenges remain.
Internet
Bhavish Aggarwal’s latest desperate gamble with Ola cabs
Ola Consumer is gearing up for an IPO, but poor numbers, lack of direction and an uncertain path to profitability make the company a particularly risky bet for investors.
Business
This company makes India’s best-selling electric motorcycles (and it’s not Ola)
Delhi-based Revolt Motors has emerged as a standout story for electric motorcycles in India against all odds. Now it has to prepare for an onslaught of new competition, starting with top e-scooter maker Ola.
