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The short-video app’s latest move to add a private video-calling feature solely meant for adults is neither original nor promising.

The homegrown social startup is betting big on India’s latest content obsession—minute-long episodes of high-stakes dramas. Cut through the noise and the microdrama hype itself doesn’t add up.
Countries across the world are coming to the consensus that children aged under 15 must not have access to social media. India, which has over 300 million children under 15 and among the cheapest data tariffs, needs to have this conversation sooner rather than later.
The audio chat app turned profitable by connecting people from tier-2 and tier-3 India with users who speak the same vernacular language. But its aim to turn it into a sustainable business seems too ambitious.