Milk-delivery tech is unravelling

Several VCs and founders are learning the hard way that delivering milk, eggs, bread and groceries to customers every morning looks good only on Excel.

FOR A GOOD THREE MONTHS NOW Milkbasket has been on the road to raise money. Talks progressed with a few interested parties but so far nothing has come of it. Except uncomfortable silence.

It is not like Milkbasket has run out of money. Far from it. Only earlier this year, in June, the company raised $10.5 million in a round led by Unilever Ventures along with several other venture capital investors, like Mayfield India, Kalaari Capital and Blume Ventures. But immediately after the money hit the company’s bank account, Milkbasket did what most startups do after they’ve raised venture capital. …

Author

Ashish K. Mishra

Ashish is the editor-in-chief of The Morning Context. One of the best-known business feature writers in India, he was selected for Germany’s Robert Bosch Stiftung Fellowship in 2012 and received the Mumbai Press Club RedInk certificate of recognition in 2015 for his story “Inside the Network 18 takeover”. Before joining The Morning Context, Ashish co-founded The Ken, where he was managing editor. His previous writing stints include Mint, Forbes India and The Economic Times.

Editor-in-chief

ashish@mailtmc.com

London