Mourning but learning from Urban Ladder

In our little urban bubble that is people who shop online, Urban Ladder’s sale to Reliance Retail Ventures last week set off a sort of glum chain reaction. Many expressed surprise that the company went out with a whimper and not a bang, which was contrary to their own experience of buying furniture from the company. Where customers absolutely loved the product and the experience, and so imagined that Urban Ladder must be prospering, when in fact it was anything but.