Quora, we have a problem
How the Q&A site lost the plot with its Quora Partner Program and questionable moderation
Roshni P. Nair
05 February 2020
2
UNLOCK NOW!

Gopalkrishna Vishwanath, 70, snow-haired and with a moustache as thick as any other in his home state of Kerala, glances at the dashboard on his computer. The numbers are unkind. The literal value of his last question is $0.00. It has 862 views, 16 ad impressions and 62% of traffic coming internally, from Quora itself. He needs far more clicks from Google Search, better user engagement and better ad impressions to get anything close to what the top earners pocketed that month. The dashboard scoffs at him with the figures: $6,208.57, $3,978, $3,256, $2,151, $1,596.

Vishwanath is part of the Quora Partner Program (QPP), an invite-only system that pays people to ask questions on Quora, the social media site driven by community-generated queries and responses. The Mountain View company claims 300 million unique visitors each month, is privately valued at

What our readers say
Why subscribers love The Morning Context
High quality, independent journalism is rare to find. The Morning Context set really high standards that make me wait for each story.
Abhay Pandey, Managing partner, A91 Capital
Well-written and researched long form reads on a wide variety of topics and a team of veteran journalists - all of this makes my subscription worth it.
Anupam Gupta, Investment research consultant
In today's very noisy and cluttered world, I like that the Morning Context goes below the surface of company PR to deliver fact-based stories on Indian business.
Jessie Paul, CEO, Paul Writer
The Morning Context is my daily opportunity to get smarter about one new company/sector. Discerning analysis, unbiased and approachable.
Miten Sampat, Angel investor & former CSO, Times Internet
In today's polarized world, authentic and unbiased facts are in short supply world over. The Morning Context is a refreshing approach towards truthful, well researched, fearless, and high-quality articles on contemporary topics.
N S Parthasarthy, Co-founder, Mindtree
As one of the early subscribers, I've had the opportunity to witness how quickly the team has grown, the variety of angles covered, and the research in every in-depth story and op-ed.
Amarjit Batra, Managing director, Spotify India
In a world full of noise, The Morning Context is the calm that stimulates and energises your mind, with stories focused on fact, truth and dogged reportage.
Nikhil Taneja, Co-founder and CEO, Yuvaa
Although it’s a paid subscription, the kind of detailed research and quality of reportage makes it worth every rupee. It’s strength surely lies in having some of the finest journalists writing for it.
Shiladitya Bora, Producer, distributor and founder at Platoon One Films
Become a TMC member
Sign up now and get free access to our starter collection.
SIGN UP