Streaming platforms have a new addiction

In the cash-starved and hyper-competitive content market, video streaming platforms have become obsessed with mobile gaming.

The man is part exhilarated, part rueful. It’s almost as if he is beating himself up for not thinking about it sooner. He is middle-aged, in a casual T-shirt and jeans, and wreathed in smiles. An executive at one of India’s top video streaming companies, he is excited to share what his team is building. “It is a no-brainer,” he says. “It is the most obvious next step.”

The man is talking about the new obsession in the streaming industry, one that is beginning to dominate conversations across the board—gaming. 

Over the past few months, a string of video …

Author

Roshni P. Nair

Roshni is a features writer and former editor of The Morning Context's Chaos team. Her career spans The Ken, Reuters, the Hindustan Times and DNA. She is a recipient of the UNFPA Laadli award and was shortlisted for the RedInk Awards 2016 for her story on Mumbai’s leprosy colonies. Her far-flung ideas would sometimes drive our editor-in-chief Ashish up the wall, but he wouldn’t have had it any other way (even if he didn’t admit it).

roshni@mailtmc.com

Author

Harveen Ahluwalia

Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.

Editor, Internet

harveen@mailtmc.com

Mumbai