The good, the bad and the ugly of Reliance Industries’ hyperlocal retail ambitions post-Facebook
There are many aspects to Facebook Inc.’s $5.7 billion minority investment into Jio Platforms, the parent company of India’s biggest telecom operator. In our note on the day the transaction went public, we noted that the partnership “needs to complete the elusive triad of community, commerce and payments”. With an unmatched number of users compared to anywhere else in the world, it makes sense for both Facebook and Reliance/Jio to bet on e-commerce.
For Facebook it can serve as a proof of concept that WhatsApp can be monetized; for Reliance it is a natural progression as its retail arm is …
Saif is a writer and co-founder at The Morning Context. He has worked across technology, strategy and business functions during his career. Saif has extensive experience in e-commerce, working with companies such as Snapdeal and LG Electronics in India. He currently works at an edtech startup in Canada. At The Morning Context, he focuses on e-commerce and retail and writes the stories that matter.
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