The last few, uncertain months of TikTok in India
TikTok was ruling the India market, but in a few short days, it was all gone. How do you deal with something like that?
Why read this story?
Editor's note: This time last year, it was a whole different world for TikTok in India. The Chinese short-form video app had spread like wildfire. India was ByteDance-owned TikTok’s largest overseas market, with more than 600 million downloads and 200 million users, as much as Instagram has now. The company was sending shivers down the spines of both, local and global tech companies. The pecking order of social media in India was well on its way to a colossal change. Cut to March 2021 and TikTok is nothing. A sudden government order in June 2020 banned TikTok and 59 other Chinese apps quoting security concerns, as border tensions rose between India and China. The first ban was followed by a few more, taking the total count of banned mobile apps to 267. In a lot of ways, TikTok was the poster boy of Chinese tech ecosystem and possibly the largest and the most popular of all apps operating in India. Naturally, the impact on the company has been the worst as well. After months of no revenue, ByteDance India finally laid off …
More in Internet
You may also like
Children and social media bans
Countries across the world are coming to the consensus that children aged under 15 must not have access to social media. India, which has over 300 million children under 15 and among the cheapest data tariffs, needs to have this conversation sooner rather than later.
VerSe Innovation must be investigated
For far too long, the Dailyhunt parent has dodged questions around its grand numbers and claims. With accusations of fake business dealings with Builder.ai and recent auditor concerns, it’s time we get some answers.
The US is taking a new antitrust approach to Gen AI
The country’s iron-fisted attitude to antitrust issues surrounding Big Tech’s use of generative artificial intelligence could have wide-ranging implications.
