TikTok was ruling the India market, but in a few short days, it was all gone. How do you deal with something like that?
This time last year, it was a whole different world for TikTok in India.
The Chinese short-form video app had spread like wildfire. India was ByteDance-owned TikTok’s largest overseas market, with more than 600 million downloads and 200 million users, as much as Instagram has now. The company was sending shivers down the spines of both, local and global tech companies. The pecking order of social media in India was well on its way to a colossal change.
Cut to March 2021 and TikTok is nothing. A sudden government order in June 2020 banned TikTok and 59 other Chinese apps …
Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.
Editor, Internet
harveen@mailtmc.com
Mumbai