Understanding the hype around Apna

Why read this story?

Editor's note: The idea of matching jobs with the right candidates (and vice versa) is as old as the internet itself. Its history is full of examples. In India, just the success story of Naukri.com, the job listings portal owned by one of the country’s earliest internet companies Info Edge, is enough to conclude that the market of job-seekers and recruiters is a massive opportunity. At any given point in time, millions in India are looking for the perfect match. And that’s just in the white-collar ecosystem. Over the past few years, we have seen a wave of companies trying their hand at going beyond the formal, professional section of the market and venturing into the world of blue-collar and gig economy workers. Partly because the white-collar space is already dominated by the likes of Naukri. And partly because blue-collar is where the big numbers are. That’s the next and, possibly, the last frontier of employment matchmaking.  But chances are high that you haven’t heard too much about these companies or that you have forgotten all about them. Neither have there been …