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mamaearth
17 ARTICLES
After rebound, Honasa’s real test lies ahead
The beauty and personal care company has beaten its own margin target and posted standout volume growth. But with the action shifting beyond flagship Mamaearth, the durability of its momentum remains unproven.
12 Feb 2026
The surprising decline of SUGAR Cosmetics
The Mumbai-based beauty and personal care company recorded one of its worst years in the 2024-25 fiscal. It is now on a course-correction trajectory.
05 Oct 2025
Nykaa and Mamaearth’s oddball performance
Both beauty and personal care companies just delivered their June-quarter results. Their numbers hide more than they reveal.
12 Aug 2025
Mamaearth parent reports a 34% drop in annual profit to Rs 73 crore
The personal care company that operates brands like Mamaearth and The Derma Co. reported a near 9% increase in annual revenue in FY25
22 May 2025
Numbers improve at Mamaearth, but commentary doesn’t
The beauty and personal care retailer has seen a modest revival in fortunes, but it is not out of the woods yet, as its own management hints.
12 Feb 2025
News explainers that stood out in 2024
Bluesky vs X, the UAE deluge, Adar Poonawalla’s investment in Karan Johar’s Dharma Productions and more.
30 Dec 2024
What ails Mamaearth?
The beauty and personal care company put up a remarkably poor show in its latest quarterly earnings. A macro consumption slowdown has led to some belated soul-searching.
17 Nov 2024
The almanac of Kanwaljit Singh—Part II
The Fireside Ventures founder talks about the past, present and possible future of India’s consumer startup story.
12 Jun 2024
The almanac of Kanwaljit Singh—Part I
The founder of Fireside Ventures talks about building and returning a fund that is now at the forefront of the Indian consumer startup story.
06 Jun 2024
An influencer has called out Mamaearth. Maybe it’s time
Launched in 2016, Mamaearth positioned itself as a non-toxic, safe brand built by parents, for parents. But over time, the company seems to have become more focused on marketing and optics than the products it offers.
06 Jun 2024